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Work ON Your Business, Not Just IN It: A Change Management Guide to Growth

  • Writer: Liz Short
    Liz Short
  • Jul 25
  • 3 min read
Grow Your Business. Person sitting cross-legged on a gray rug using a laptop with a document open. A white phone lies beside them. Calm atmosphere.

Let me guess: You’re drowning in Slack messages, your calendar is a game of Tetris, and your to-do list is basically a horror film.


Meanwhile, that “strategic planning” block you scheduled two months ago?


Ghosted.


Again.


Sound familiar?


Yeah. You’re not alone but you can’t stay here.


If you want to scale your business, something’s gotta change. 


No, really, change management isn’t optional when you're trying to grow.


It’s the engine that turns chaos into clarity, and clarity into results.


Working IN the Business Is Killing Your Momentum


Most leaders I talk to aren’t lazy, they’re just stuck in reactive mode.


Solving everyone else’s problems, wearing 27 hats, and handling things because “no one else can.”


And I get it.


You built this thing.


But if you want to actually scale, you’ve got to stop being the glue holding everything together and start being the architect of where it’s going next.


You can’t grow if your only plan is “get through the week.”


Step 1 – Have a Strategic Vision (a Real One, Not Just a Vibe)


Let’s not pretend vague dreams count as direction.


“I just want things to run smoother” is not a plan.


Define where you're going. 


Get specific.


What does “scaled” actually look like?


More revenue?


Fewer hours in ops?


A team that doesn’t message you on weekends?


Great.


Now reverse-engineer what needs to happen to get there.


Then and I cannot stress this enough: pick ONE thing to start with.


You are not a 40-person ops team.


Prioritize like your future depends on it.


Because it does.


Step 2 – Schedule Time Like a CEO, Not an Intern


Look, if your strategic time keeps getting bumped for inbox clean-up and last-minute client drama, it’s not a priority.


Put time on your calendar to work on your business—and treat it like a meeting with a $100K client.


Would you reschedule that meeting?


Show up late?


Multitask through it?


No?


Then don’t do it to yourself.


Pick a time when you’re least likely to be interrupted.


Pro tip: Not during your team’s Monday-morning meltdown or right before school pickup.


Set yourself up to win.


Step 3 – Get Help and Accountability (Because You’re Not a Unicorn)


This is where leaders get stuck.


They think asking for help is a weakness.


(Spoiler: it’s actually a strategy.)


You weren’t meant to build and scale this thing alone.


And the data backs it up: accountability increases your chances of reaching a goal by up to 95%.


So unless you’re allergic to success, get support.


Whether that’s an internal ops lead, a strategy buddy, or someone like me coming in fractionally to Get Sh!t Done, get out of the weeds and into your lane as a visionary.


Change Doesn’t Just “Happen”—You Have to Drive It


Let me break it to you gently (but clearly): You can’t keep putting off strategic planning and then complain that your business feels stuck.


That’s like skipping workouts and wondering why your jeans don’t fit.


Change management is about building intentional shifts into your business, on purpose, with a plan.


Scaling isn’t magic.


It’s systems.


It’s strategy.


It’s structure.


And it starts with you making the decision to stop winging it.


Grow Your Business. Neon sign with the word "Change" in bright red-orange, set against a dark background, creates a bold and modern mood.

TL;DR: You Need Less Hustle and More Leadership to Grow Your Business


You’ve done the hard part, you built something worth scaling.


Now it’s time to lead like a CEO, not a firefighter.


Have a vision.


📅 Schedule time to execute it.


🤝 Get help so you don’t crash halfway there.


Simple?


Yes.


Easy?


Not always.


Worth it?


Every time.

Whether you're ready or not, let’s map your strategy, clean up the chaos, and make room to grow your business that doesn’t depend on you doing everything. Reach out so we can build something that runs without you losing your mind!


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Liz Short Small Business Consultant

Hi!

I'm Liz!

I help executives with strategic leadership, process improvement & technology implementation. I love solving hard problems. I specialize in the people side of scaling teams.

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