Why Strategy is the Secret Sauce in your Video Content
Your audience craves more than company updates and market trends: they want you.
Real, authentic video content is the fastest way to deepen connections and build trust.
Our monthly and one-time video service packages let your audience see the leader behind the business, creating a bond no chart or press release ever could.
But none of that matters without the right strategy.
An actionable plan is the secret sauce to making your video content stick.
It ensures your videos reach the right people, at the right time, with the right message...turning views into meaningful engagement.
Our Monthly Social Media Strategy & Video Package Includes:
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A Strategic Plan - Together we'll help define vision, core values, target audiences and platforms, content pillars and establish 90 Day Goals
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Strategy, Looks & Lights - In our second meeting we'll review the Strategic Plan we've created and dive into video topics for the quarter and discuss your visuals (video background, custom graphics) and equipment (camera, lights, microphones, etc.)
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Monthly Recording Session - Record all of your content for the month in one 60-90 minutes session! Liz will coach you through the whole process, in a conversation that will be edited into your videos for the month
Here's What You'll Get to Tackle Those 90 Day Goals:
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Four (4) or Eight (8) Clips - 30-60 second short form videos per month (depending on package)
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Full Social Media Strategy - Updated quarterly
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Customized personal branding for your videos
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Monthly Live Coaching - Every month Liz will coach you on what to say & how to say it
Here's What We Offer:
Personal Branding Video Production: We discover the various aspects that make you uniquely YOU and carefully craft personal branding content based on your knowledge and one of a kind perspective.
Facilitated Content Creation: Through a series of collaborative sessions, we'll help identify content pillars and faciliate recording sessions while giving you the confidence you need to nail it on video.*
Content Strategy That Wins: We don't "Post and Ghost" around here. What sets us apart is our intentionally curated plan based on your company's overall systems and goals. You're in it to win it. And we help with that.
Content Optimization: We optimize and customize each piece of content based on the individual platform to maximize reach and engagement. Some of these platforms include LinkedIn, YouTube and Instagram.
*Ask about our team-wide content creation offer, helping your team become strong brand ambassadors.
Not ready for a monthly commitment?
Our one-time video creations might be what you need to take the next step with us.
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Why should I hire you when I can film myself with a phone?The answer isn't simplicity in producing personal branding video content. The answer is storytelling and strategy. These two powerful components are at the heart of our services. Sometimes it takes an outside perspective to pull something extraordinary out of us. With our end to end video production process, we make sure those special qualities remain as consistent as your overall messaging and goals.
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What is the perfect length for a video?It depends on the type of video, platform and your goals. Typically, we like to keep between 30-60 seconds for social media purposes and 2-5 minutes for more in depth stories on YouTube or your website. Honestly, we just want to tell your story in a way that makes sense.
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How many videos should I be recording?This all depends on your goals, platform and audience. We'll help you lay out a plan that meets your needs and optimizes the content you get from each recording session.
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How long will it take to receive my videos?Our production timelines vary based on depth and scope of project but you can expect to receive final delivery no later than 2 weeks after our recording session. Bottom line: We'll work with you and agree on a timeframe that makes sense and meets your needs!
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I'm not a good writer. Could you help with scripting?Absolutely! In fact, our writing process is heavily based on two things: 1) pre-planning session where we identify content pillars, topics and what makes you tick and 2) our actual conversation during filming. By nailing down our pillars and topics, we establish guideposts to hit during our conversation (aka recording session). We do things a little differently. This isn't a play, so you don't need to memorize a script.
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Where do we film my videos?Your recording studio can be anywhere that suits your needs: your office, a dedicated space at home, or even an off-site location. During onboarding, we’ll explore your options together and choose the best recording set. Our goal is to ensure your studio aligns with your brand and the story you want to tell.
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What if I don't have the right equipment to film my videos?In poker, there's a philosophy that as long as you have "a chip and a chair", you're still in the running to take down a pot or win a tournament. You have a phone. So you're more than halfway to producing videos already. We have suggestions for other equipment based on your budget that we can provide. This includes lavaliere microphones, tripods and lighting, which can all be purchased for under $100.
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I've never felt comfortable on camera. How do I fix that?You're not alone! Most people feel a bit uneasy on camera, but we're confident that through our onboarding and planning sessions, we can help raise your comfortability level and at a pace that allows you to be more natural and authentically YOU. Our not so secret philosophy on this is that the more a person speaks to their experience, knowledge and what makes them tick, the more a person becomes comfortable on camera. AND - we'll walk beside you, every step of the way. 😁
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We've filmed and I have my finished videos. Now what?It's time to start sharing your content with the world! The plan that we'll create with you will include how and when you should post your content. As we like to say at Short Solutions, don't worry, there's a plan for that!
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I've already had my marketing team create corporate videos for our website and social channels. Isn't that enough?Corporate or Marketing videos and Short Solutions videos are two different initiatives that may appear similar but are vastly different in intent and scope. Corporate videos tend to focus on the company/business as a whole, highlighting products and services. Short Solutions videos highlight you as an individual, your leadership skills and values as well as a peek behind the curtain at the authentic YOU and your personal story. Both can be utilized to great effect, but have different aims and purposes for your company and brand.
Who We Are
Liz & Alyx
We're the husband/wife team behind Short Solutions Videos.
Liz has a 20+ year background in mortgage, technology, and building high-performing teams.
Her passion is bringing out the passion in others!
Alyx has a 20+ year background in audio/video, radio, podcasting, and creative production.
He can make the most bland business topics pop.
Together, we bring a sense of humor and a love of helping others discover the rewards that come from a strong video presence on social media.
This isn't your average marketing agency or video production company.
In fact, we're neither.
