Stop Overthinking and Start Filming: Because Your Personal Brand Won’t Build Itself

Liz Short | Short Solutions | Video Call

You know what’s fun?

Watching people overthink themselves into oblivion instead of taking action.

Personal branding is all about connection, and yet so many people spend more time worrying about how they’ll come across on video than actually showing up for their audience.

I get it...putting yourself out there on video can feel like an ego rollercoaster.

But if you want to build a strong personal brand and establish authority in your industry, video marketing isn’t optional anymore.

It’s the fastest, most effective way to create trust and deepen relationships with your audience.

And yes, that means you’re going to have to practice.

A lot.

The Truth About Filming Videos: No One Starts Off Great

I'm sure you're not surprised that the Get Sh!t Done girl is going to tell you to get off your ass and take some ACTION!

Getting better at anything means you have to practice, practice, practice.

Because NO ONE starts out being great at anything.

It’s cute when people think they can just think their way into being great at video.

Spoiler alert: You can’t.

The only way to get better is to do—to hit record, stumble through your words, cringe a little (or a lot), and then do it again.

I’ve been there.

When I first committed to posting videos on LinkedIn twice a week, I felt so self-conscious.

I hated the way I looked, the way I sounded, and I was certain everyone would see right through my discomfort.

But I also knew that if I could get comfortable on camera, I could connect with my audience in a way that no written post ever could.

So I showed up, awkwardness and all. And over time, something amazing happened:

I got more comfortable.
It got easier.
I found my groove.

And most importantly—I built deeper, more genuine connections with my audience.

Connection Isn’t Automatic—It’s Built

The reason video is so powerful for personal branding is simple: People connect with people.

Not logos.

Not polished, corporate messaging.

But real human beings who show up, share their insights, and bring value in an authentic way.

If you want people to trust you, to engage with you, to see you as a thought leader—they need to feel like they know you.

And that doesn’t happen by hiding behind perfectly crafted text posts or an overproduced company website.

It happens when you talk to them, face to face, through the power of video.

Practice Until It Feels Natural (Because It Won’t at First)

If you want to start filming personal brand content and get better at connecting, you have to PRACTICE.

And that means starting out a little unsure and awkward.

But you can't get good at ANYTHING until you practice.

And practice.

And practice some more.

There’s no magic bullet for confidence on camera.

You just have to get in the reps.

Yes, you’ll feel awkward at first.

Yes, you’ll nitpick everything about yourself.

But guess what?

No one else is paying as much attention to your perceived flaws as you are.

Your audience isn’t looking for perfection.

They’re looking for value.

They’re looking for you.

So stop overanalyzing, stop hesitating, and just start.

The sooner you begin, the sooner you’ll improve.

Your Audience is Waiting—Will You Show Up?

You can't THINK yourself into getting better at something—you have to take action.

By now, you get the point: Video marketing isn’t just a trend—it’s the foundation of a powerful personal brand.

If you want to stand out, establish authority, and genuinely connect with your audience, video is the way to do it.

And the best part?

You don’t need fancy equipment, a professional studio, or a script that takes three weeks to perfect.

You just need to hit record, be yourself, and share something valuable.

So, what’s one step you can take today to start building deeper connections through video?

Drop a comment, and let’s talk about it.

Video marketing is the fastest way to build your personal brand and connect with your audience—but only if you actually hit record. Stop overthinking, embrace the awkward phase, and start showing up. Need help? Get access to our free Mobile Filming Guide below to learn how to film yourself like a pro!

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