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Building Connections Faster: Why Video Is the Secret to Better Networking

  • Writer: Liz Short
    Liz Short
  • Nov 12
  • 2 min read
Liz Short in black sweater and pink pants sits on a white bench, filmed by a camera. Colorful painting of a cyclist and dog behind her. Building Connections Faster

If we’re being honest, doing consistent video content can feel like a chore.


It takes time, planning, and let’s face it, there are days when showing up on camera feels like one more thing on your already stacked to-do list.


But after two years of creating regular video content, I can confidently say: it’s worth every bit of effort.


Because video isn’t just about marketing or visibility.


It’s about connection.


It’s one of the fastest, most effective tools for professional networking and personal development and most people are still sleeping on it.


Why Video Is the Ultimate Networking Accelerator


Video has a way of breaking the ice before you ever step into a room (or a Zoom).


People get a sense of who you are (your tone, your personality, your energy) before they ever meet you.


That familiarity does something powerful.


When you finally meet in person, the conversation skips right over the small talk and goes straight to the meaningful stuff.


It fast-tracks trust and deepens relationships in ways a LinkedIn message or email never could.


It’s like networking on warp speed.


Building Real Connections Faster, With Real Results


Over the past two years, my consistent video strategy has opened doors I never expected.


I’ve built genuine relationships with people across the country, many of whom started as simple LinkedIn connections.


Those same videos have sparked conversations, created new leads, and turned casual interactions into long-term partnerships.


And the impact doesn’t stop there.


Video has completely changed how I approach conferences and networking events.


Instead of connections fading after a week, video keeps the momentum going.


It extends your reach, reinforces your presence, and helps your professional network continue to grow long after the name badges are packed away.


Why Doing It Alone Doesn’t Work


Now, here’s the truth: doing consistent video alone does suck.


It’s a lot.


Between coming up with topics, recording, editing, and actually posting, there are plenty of points where motivation can fall off a cliff.


That’s why my biggest secret to staying consistent is simple: I don’t do it alone.


Having a strategy, support, and structure in place keeps things moving.


It turns video creation from a dreaded task into a repeatable process that actually works.


So if you’re thinking about how to grow your professional network or build stronger personal connections, start thinking about how you can use video to do it...further, faster, and smarter.


Liz Short sits on a high chair under studio lights, being filmed by a person. Background has dark walls and a purple neon lightning sign. Building Connections Faster

The Takeaway


Video isn’t just a marketing tactic.


It’s a connection builder, an amplifier for your professional brand, and one of the most underrated tools for personal development out there.


It helps people see the real you and that’s exactly what deepens relationships, builds trust, and opens doors.


So if you’ve been wondering whether video is worth the effort, take it from someone who’s been there: yes, it is.


And no, you don’t have to do it alone.



If you're ready to build stronger professional connections faster through video and don't know where to start, book a call to explore how a guided video strategy can help you show up consistently, connect authentically, and grow your network faster than ever. And we'll handle all of the behind the scenes work!



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Liz Short Small Business Consultant

Hi!

I'm Liz!

I help executives with strategic leadership, process improvement & technology implementation. I love solving hard problems. I specialize in the people side of scaling teams.

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