Go Slow to Grow: Creating Content with a Smart Social Media Strategy

"I hate social media. I just do something and post it on all the platforms."

Sound familiar?

Yeah, I’ve heard that one more times than I can count, usually from a frazzled business owner, phone in one hand and a deep sigh ready to escape from the other.

As someone who literally owns a social media strategy and video production company, let me level with you: I don’t wake up excited to "create content" either.

And I definitely don’t love scrutinizing my own face and voice on camera. (We all have that one angle that screams “why though?”)

But the difference is, I know that winging it across LinkedIn, Instagram, Facebook, and your cousin’s MySpace account isn’t a strategy, it’s digital chaos.

Spoiler alert: more is not better.

In fact, more is just more.

More confusing, more scattered, and more exhausting.

So, let’s set the record straight.

Gary Vee Isn’t Talking About You

Before you throw a Gary Vee quote at me about how you should be posting 4,593 times a day.

Take a breath.

He's not telling you to post the same recycled graphic with your logo on every single platform and call it a day.

He’s talking about volume with intention, not volume for the sake of looking busy.

And you, my friend, need to stop playing whack-a-mole with your content.

Why You Need a Social Media Strategy (Yes, for Real)

If your current “strategy” is posting the same thing everywhere and praying for engagement, I hate to break it to you… that’s not a strategy.

That’s panic.

And panic doesn’t build personal brands, it builds burnout.

Instead, here’s a revolutionary idea: go slow.

Here’s what that actually looks like:

• Pick one platform. Yes, just one.

• Get comfortable. Learn the culture, the cadence, the quirks.

• Create a real social media strategy that reflects your goals, your audience, and your brand.

• Then, start creating content. Thoughtful, purposeful content. Not just "I remembered it was Tuesday so I posted something" content.

When (and only when) you’ve nailed that one platform, then you can think about adding a second.

Rinse and repeat the strategy-building process for that new platform.

Because yes, you need a separate strategy for each.

Your LinkedIn audience is not your TikTok audience is not your Pinterest audience.

So, Where Should You Start?

That depends.

Where are your ideal clients hanging out?

What are your business goals?

If you’re reading this on LinkedIn, there’s a good chance LinkedIn is the right place to begin.

(Just a hunch.)

But don’t overlook other platforms that might surprise you:

• Facebook: Still going strong. No, it’s not just for boomers.

• YouTube: The second-largest search engine in the world. That’s kind of a big deal.

• Pinterest: It’s a visual search engine with a lot of untapped potential, especially if your ideal customer lives there.

Start small.

Start smart.

Create a strategy.

Create content.

Repeat.

Final Thoughts from the Content Trenches

Look, I get it.

Social media can feel like a time-sucking black hole with too many opinions and not enough ROI.

But it doesn't have to be that way, if you slow down and think before you post.

Building your personal brand through social media takes intentional strategy and consistent execution, not just blind duplication and wishful thinking.

Still unsure where to start?

That’s why I exist.

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Let’s Map Out a Real Strategy (Not a Guessing Game)

If the idea of choosing one platform and creating a strategy feels overwhelming, it’s not just you.

That’s where I come in.

I help business owners like you figure out where to focus, what to say, and how to create content that actually moves the needle.

Let's chat to stop the spray-and-pray content approach for good.